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Siemens invests USD 40 million in Brazil in the production and development of mobile phones, cordless phones and wireless modules |
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NewsreleaseDate:
2004-03-07
Siemens mobile, the mobile arm of Siemens AG, is investing USD 40 million this year in the production and development of mobile phones, cordless phones and wireless modules in Brazil. As the market leader in the field of GSM mobile phones, Siemens in Brazil will triple its production capacity by the first quarter of 2005 and plans, still in this year, to export mobile phones and cordless phones worth more than USD 50 million to Latin America. In addition, the company wants to export telecommunication software worth more than 80 million US dollars over the next years to the region. Siemens mobile is thus underscoring Brazil's important role in opening up the market for mobile telecommunications in Latin America.
With the construction of a new factory in Manaus, Siemens will triple the production capacity for mobile phones, cordless phones and wireless modules in Brazil, and is launching regional export business in Latin America. Even prior to completion of the factory in the first quarter of 2005, the company plans to export mobile phones, cordless phones and wireless modules worth more than USD 50 million. At the same time, the company's research and development center for telecommunication software (for mobile phones and mobile infrastructure) will also be enlarged. Siemens in Brazil is thus expanding local value added and plans, in the coming years, to export software worth more than USD 80 million.
"After focusing last year on the Brazilian market and its GSM boom, we will now serve the various markets in the region from Brazil", said Joe Kaeser, Chief Financial Officer and Board Member of Siemens mobile. "As the clear market leader for GSM mobile phones in Brazil, we want to now extend this success story further to cover the whole of Latin America. We will achieve this through considerable expansion of our local production and innovations from local research and development. This will allow us to respond even quicker to the needs of this growth region."
Background
Alongside production of mobile infrastructure in Curitiba in the south of Brazil, Siemens has been producing GSM mobile phones in Manaus/Amazonas since the start of 2002. Production has more than tripled within two years. In the summer of 2003, following Germany, Denmark, China and the USA, the fifth R&D site for software in the mobile phone sector was set up in Brazil. At the same time, the company started production of digital cordless phones for Latin America – the first time that Gigasets were produced outside of Germany. In the fall of 2003, Siemens began production of wireless modules in Manaus, hence becoming the first manufacturer to produce wireless modules directly in Brazil for machine-to-machine communication, in fleet management, transport monitoring systems, the automotive sector and house surveillance.
The Siemens Information and Communication Mobile Group (Siemens mobile) is one of the world’s leading full-line suppliers in the field of mobile communication, offering mobile phones, cordless phones, wireless modules and mobile infrastructure, as well as all radio and switching modules, consulting services and systems integration. The mobile communication arm of Siemens AG markets products and services in more than 120 countries, generating sales of € 10 billion with a workforce of some 26,900 people in fiscal 2003 (September 30). Siemens mobile is the world market leader in prepaid solutions and digital cordless phones.
More: www.siemens-mobile.com/press
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